The Mind Minutes blog

Ideas that bank
the minutes.

Stories, breakdowns, and the thinking behind earning desire before you ever make the ask. Read one. Sit with it. Come back.

High-ticket buyers research first, then decide

Why the enrollment decision is rational, and how to be in the consideration set before it happens.

Speaking to everyone is the fastest way to land with no one. Get uncomfortably specific instead.

A profile is not a demographic. It is one person, at one moment, feeling one specific thing.

I post the stories and breakdowns there first. Follow along.