High-ticket buyers research first, then decide
Why the enrollment decision is rational, and how to be in the consideration set before it happens.
Manno NotermansFounder at Think Orion · 2 min readManno NotermansFounder at Think Orion · 2 min read
High-ticket education decisions are not impulse buys. People research, weigh options, and only then act.
The whole job is to be one of their top options well before the decision. That means earning attention early, growing real desire, and keeping a no-pressure invitation open the entire time.
When you do this, the decision feels obvious by the time they reach the application form. The minutes that matter were banked long before.
Written by Manno Notermans
I write about earning desire and banking the minutes that lead to an obvious yes. The freshest thinking lands on LinkedIn first.