The 11pm worry: writing a student profile that converts
A profile is not a demographic. It is one person, at one moment, feeling one specific thing.
Manno NotermansFounder at Think Orion · 2 min readManno NotermansFounder at Think Orion · 2 min read
Most student profiles read like an ad platform's targeting form: age, job title, income, location. Useless for earning desire.
Instead, write the one sentence your best-fit student would say at 11pm when they cannot sleep. The exact worry or want, in their own words.
That sentence becomes the spine of everything you make next.
Written by Manno Notermans
I write about earning desire and banking the minutes that lead to an obvious yes. The freshest thinking lands on LinkedIn first.